Wednesday, January 30, 2013

Print Magic from Oilily! Spring Summer 2013 World of Wonders Children's Collection

Exquisite Oilily creates magic with every season. The theme for Spring Summer 2013 is World of Wonders. Looks can be deceiving in the World of Wonders; what at first glance appears to be a brightly coloured island is in fact a giant fish or turtle. Palm trees radiate leaves of peacock feathers, and you'll find a host of surprising animal combinations - a giraffe's head on an elephant's body, or a hippo that can fly. The elaborate prints in this collection are designed to fire the imagination of the lucky little people that wear it.

Oilily Spring Summer 13 World of Wonders Children's Collection

Oilily Spring Summer 13 World of Wonders Children's Collection

The collection is fresh and imaginative, made up of bright, happy colours interspersed with more subtle pastel shades.

Oilily Spring Summer 13 World of Wonders Children's Collection

Oilily Spring Summer 13 World of Wonders Children's Collection

What child wouldn't love to wear this candy print jacket! (See below.)

Oilily Spring Summer 13 World of Wonders Children's Collection

Prints are intricate and fun with all kinds of details to discover; the closer you look the more you will see.

Oilily Spring Summer 13 World of Wonders Children's Collection

Oilily Spring Summer 13 World of Wonders Children's Collection 

Oilily is bang-on-trend while all the time being entirely original. Take this gorgeous boys t-shirt (below) for example. I believe scientific experiment and chemistry is a trending theme for SS13; Oilily's take on it is delightful, injecting humour and fun as well as personalising it in a tasteful way. The artwork is appealing and the hand-drawn style is a good fit.

Oilily Spring Summer 13 World of Wonders Children's Collection


Oilily Spring Summer 13 World of Wonders Children's Collection

What I love about Oilily (and I am not being paid to say this!) is that it is about more than just clothing; it is an experience. Children don't merely wear Oilily, they can explore Oilily! Every inch of every garment seems carefully considered from print design to garment design and materials. Every collection celebrates childhood and is packed with playful detail, hidden elements and quirky surprises. To me, Oilily gets it right in every detail even marketing. I'm a big fan.

Order the Oilily World of Wonders collection at Oilily Shop (Europe) or Oilily shopUSA.
Pop back in a day or two for a glimpse at the Oilily Spring Summer 2013 women's wear collection.

2 comments:

  1. Lovely! I can see why Oilily are your favourite; I'd never heard of them.

    I especially like the last one, with the bags!

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    Replies
    1. Thanks for your comment Judy. Yes, everything they do is so cheerful and fun, so skilful and considered. I really love!

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