Tuesday, June 26, 2012

Printed Fashion - New Generals Spring Summer 2013

When it comes to printed graphics for children's fashion, Danish label New Generals is not afraid to stand out from the crowd. Their Spring Summer 2013 collection features some particularly strong designs that I would like to feature today.

New Generals Spring Summer 2013

New Generals Spring Summer 2013

New Generals Spring Summer 2013

Staying true to their signature style the collection features a subdued palette of black, grey, white, dusty blue and introduces splashes of dusty pink. Contrast is at the heart of the designs allowing the crisp graphics the focus they deserve. Themes of beetles and butterflies continue but are presented in fresh and interesting ways. Intriguing geometric graphics appear adding interest and balance to a bold and beautiful collection.

 New Generals Spring Summer 2013

New Generals Spring Summer 2013

New Generals Spring Summer 2013

New Generals Spring Summer 2013

New Generals take what they call an 'ethicool' stance, using certified organic materials and remaining fashion cool while always considering their impact on the environment. I'm really liking this fashion label - it's refreshing and original, and I believe it becomes more sophisticated with each season. Visit the New Generals website to learn more about their ethicool approach and to view their current collections. 


Thanks to New Generals for allowing Kitty as a Picture Illustration and Surface Design Blog permission to publish these images.

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